Marketing Futures Podcast Episode 11: The Digital Helix, with author Chris Aarons

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http://marketingfutures.ana.net/podcast16 It’s 2020, and still one of the most popular topics among marketers is digital transformation. According to a study by Deloitte, 87% of companies think digital will disrupt their industry, but only 44% feel they’re prepared for such a disruption. Today we’re talking with Chris Aarons, one of the co-authors of the Digital Helix: […]

The Cookie Isn’t Dead

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The cookie isn’t dead. It’s not dying; at least not the way so many have tantrum’d on about (THE COOKIE JAR IS MOVING)… Our world is changing; yes. How marketers and tech can access, process and collect known and unknown audience data is shifting. YOU/WE HAVE 2 YEARS TO FIGURE IT OUT. That is plenty […]