Marketing Futures Podcast Episode 12: Brand Safety in Influencer Marketing, with Richard Plansky and Benedict Hamilton of Kroll

Posted Leave a commentPosted in Uncategorized

http://marketingfutures.ana.net/podcast17 Can influencer marketing go wrong? It is one of the hottest trends in the industry right now. At the 2019 ANA influencer conference, we spoke with Richard Plansky and Benedict Hamilton of Kroll, a corporate investigation company, about brand safety in influencer marketing. Richard and Ben discussed the right way for brands to approach […]

Marketing Futures Podcast Episode 10: Possibility-Based Marketing with Dr. Joseph Riggio

Posted Leave a commentPosted in Uncategorized

http://marketingfutures.ana.net/podcast15 Please welcome Dr. Joseph Riggio, an expert in cognitive and neuroscience, and an executive trainer and consultant for 30 years, to the ANA Marketing Futures Podcast. Dr. Riggio breaks down for us the “carrot” vs “stick” motivation and why “FOMO” is not a long-term strategy in marketing. “Possibility-Based Marketing” is the recommendation. Learn why […]