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Ads.Txt Could Save Ad Tech—If It Wasn’t So Convoluted Though IAB-driven initiative was created to increase transparency, experts say it’s doing anything but – Adweek Feature

Our CEO and Founder Charles Cantu at RESET Digital is the voice of concise and brutally honest expertise in what is really happening behind the scenes in the ad-tech industry; and how Ads.cert files, a new attempt to elucidate confusion, take one step further in authenticating information sent throughout the advertising chain of command using cryptographically signed bid requests is too little too late.

Check out more at: Ads.Txt Could Save Ad Tech—If It Wasn’t So Convoluted

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