Ads.Txt Could Save Ad Tech—If It Wasn’t So Convoluted Though IAB-driven initiative was created to increase transparency, experts say it’s doing anything but – Adweek Feature

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Our CEO and Founder Charles Cantu at RESET Digital is the voice of concise and brutally honest expertise in what is really happening behind the scenes in the ad-tech industry; and how Ads.cert files, a new attempt to elucidate confusion, take one step further in authenticating information sent throughout the advertising chain of command using […]

Marketing Futures Podcast 4: Digitally Transforming a Century-Old Brand with Charlie Chappell of The Hershey Company

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http://marketingfutures.ana.net/podcast07 The Hershey Company is celebrating it’s 125-year anniversary in 2019; even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media […]

‘More accountability’: Unilever creates its own network for trusted publishers – Digiday Feature

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If you aren’t part of the problem, are you part of the solution? Restoring trust takes action, nothing changes if nothing changes. RESET DIGITAL is at the center of the industry taking accountability in better outcomes and restoring trust. Read the full article here; ‘More accountability’: Unilever creates its own network for trusted publishers

Addressable Comes of Age; 4 A’s Decisions 20/20

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Join CEO and Founder, Charles Cantu, at 4 A’s Decisions 2020, a forum for change. Discussions will cover pressing industry issues around the intersection of data & media and technology & privacy concerns. Brought to you on March 25 – March 26 at the MGM National Harbor in Washington D.C. Visit Decisions2020.aaaa.org for more information and to reserve your […]

Marketing Futures Podcast Episode 3: What’s Next in Programmatic, with Matt Sweeney, CEO of Xaxis North America

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http://marketingfutures.ana.net/podcast04 Programmatic technology is still largely a mystery to many marketers. Considered the Holy Grail by some, and Pandora’s Box by others, one thing is clear: it has completely transformed the way advertisers reach consumers through digital media. The ANA Marketing Futures Podcast set out to shed some light on the subject with our very […]

Marketing Futures Podcast Episode 2: Gaming, eSports, and Building Brands Through Culture, with Unanimous Games

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http://marketingfutures.ana.net/podcast02 The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including Rahmuhl Nurse, CMO of Unanimous Games, actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers […]

Marketing Futures Podcast Episode 1: The Emerging Market of Legal Cannabis, with Tiki Barber of Grove Group Management

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http://marketingfutures.ana.net/podcast01 Welcome to the inaugural episode of the ANA Marketing Futures Podcast, a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic […]

‘Contracts are just the first step:’ Advertisers grapple with DSP demands – Digiday Feature

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As pressure mounts on advertisers to know exactly what ads they’re paying for, the way they work with the ad tech making those purchases is changing. Advertisers are paying closer attention to how the technologies improve inventory quality and weed out the bad games happening within auctions. Reset Digital’s closed beta version of a biddable transparent supply chain and […]