RESET DIGITAL gains mention in testing new things to stay ahead; “Marketing that is Right for the Times”, Bill Harvey at Media Village writes..

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Marketing that is Right for the Times “Use this time to test new things” recommendations for marketing during the pandemic. Reset Digital receives mention as the ‘GO TO’ entity for testing contexts in TV and in digital, in Bill Harvey’s Media Village article. Harvey boils it down to these 5 recommendations. Stay informed, and get […]

Marketing Futures Podcast Episode 13: A Lifetime of Innovation, with Ted McConnell of Lucid

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http://marketingfutures.ana.net/podcast18 Join us again as founder and CEO, Charles Cantu, speaks to Ted McConnel, SVP of Business Development at Lucid. Ted shares how he found himself time and again pushing the envelope on behalf of global brands, including shepherding the creation and implementation of Hawkeye, P&G’s in-house programmatic buying operation. Hear Ted’s thoughts on what […]

Digital Reinvented, With None of Its Flaws, and a Painless Switchover; Bill Harvey interviews our own Charles Cantu – Media Village

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Digital Reinvented, With None of Its Flaws, and a Painless Switchover Sometimes it seems like our CEO can see the future and is a clairvoyant in digital marketing. According to this article, Reset Digital is ahead of the digital game. We’ve made it our goal and have risen to the challenge placed by P&G in […]

Marketing Futures Podcast Episode 12: Brand Safety in Influencer Marketing, with Richard Plansky and Benedict Hamilton of Kroll

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http://marketingfutures.ana.net/podcast17 Can influencer marketing go wrong? It is one of the hottest trends in the industry right now. At the 2019 ANA influencer conference, we spoke with Richard Plansky and Benedict Hamilton of Kroll, a corporate investigation company, about brand safety in influencer marketing. Richard and Ben discussed the right way for brands to approach […]

Marketing Futures Podcast Episode 10: Possibility-Based Marketing with Dr. Joseph Riggio

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http://marketingfutures.ana.net/podcast15 Please welcome Dr. Joseph Riggio, an expert in cognitive and neuroscience, and an executive trainer and consultant for 30 years, to the ANA Marketing Futures Podcast. Dr. Riggio breaks down for us the “carrot” vs “stick” motivation and why “FOMO” is not a long-term strategy in marketing. “Possibility-Based Marketing” is the recommendation. Learn why […]

Marketing Futures Podcast Episode 11: The Digital Helix, with author Chris Aarons

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http://marketingfutures.ana.net/podcast16 It’s 2020, and still one of the most popular topics among marketers is digital transformation. According to a study by Deloitte, 87% of companies think digital will disrupt their industry, but only 44% feel they’re prepared for such a disruption. Today we’re talking with Chris Aarons, one of the co-authors of the Digital Helix: […]

The Cookie Isn’t Dead

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The cookie isn’t dead. It’s not dying; at least not the way so many have tantrum’d on about (THE COOKIE JAR IS MOVING)… Our world is changing; yes. How marketers and tech can access, process and collect known and unknown audience data is shifting. YOU/WE HAVE 2 YEARS TO FIGURE IT OUT. That is plenty […]

Marketing Futures Podcast Episode 9: Partners in Activation, with Joel Walker of BlueChip Marketing

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http://marketingfutures.ana.net/podcast12 Jump in as our miniseries on the Future of Brand Activation rolls on with guest Joel Walker, Group Creative Director at BlueChip Marketing. Joel and his team have worked with brands ranging from challengers fighting for market share, to category leaders looking to evolve with the times, helping to infuse their marketing with the […]