http://marketingfutures.ana.net/podcast04 Programmatic technology is still largely a mystery to many marketers. Considered the Holy Grail by some, and Pandora’s Box by others, one thing is clear: it has completely transformed the way advertisers reach consumers through digital media. The ANA Marketing Futures Podcast set out to shed some light on the subject with our very […]
http://marketingfutures.ana.net/podcast02 The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including Rahmuhl Nurse, CMO of Unanimous Games, actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers […]
http://marketingfutures.ana.net/podcast01 Welcome to the inaugural episode of the ANA Marketing Futures Podcast, a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Charles Cantu, Founder and CEO of RESET DIGITAL, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic […]
As pressure mounts on advertisers to know exactly what ads they’re paying for, the way they work with the ad tech making those purchases is changing. Advertisers are paying closer attention to how the technologies improve inventory quality and weed out the bad games happening within auctions. Reset Digital’s closed beta version of a biddable transparent supply chain and […]
What if instead of relying on the current loony scape of programmatic media-buying, big advertisers built their own plumbing from scratch, cutting out the multitude of ad tech middlemen? MediaPost highlights our work as an attempt to gain control of a process that most big marketers believe has gone out of control. Read the full article […]
“CMOs have been asking the ad tech industry to provide auditable log file data of their ad transactions and to repair the broken two-broker system that agencies and marketers are subject to” according to Charles Cantu, founder of Reset Digital and co-leader of the MASB Digital Accountability Research team. Read the Full Article Here
To get some clarity about third-party data, eMarketer asked professionals asked Charles Cantu, Reset Digital CEO, how he sees the role of third-party data evolving for marketers. Read the full article here.