Marketing Futures Podcast Episode 8: Six Months to the Super Bowl with Alvaro Luque of Avocados from Mexico

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http://marketingfutures.ana.net/podcast10 Proudly presenting a special 5-part miniseries on The Future of Brand Activation, showcasing brands that are driving growth using key elements of Brand Activation, including influencer marketing, retail activation, commerce marketing, and more. Alvaro Luque, handpicked as the 1st president and CEO of Avocados from Mexico, kicks us off by sharing with us how […]

Marketing Futures Podcast Episode 7: Future Facing Brands, with Ned Duggan of Bacardi

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http://marketingfutures.ana.net/podcast09 What does innovation look like; the use of cutting-edge tech to engage customers, unconventional partnerships to bring your brand to exciting new spaces, or taking a bold stance in something you believe in? Join our CEO and Founder Charles, as we discuss these and more with Global SVP of Marketing at Bacardi, Ned Duggan […]

Marketing Futures Podcast Episode 6: Corporate Venture Capital, with Jessica Peltz of MDC Ventures

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http://marketingfutures.ana.net/podcast08 What type of partnerships make sense for brands, whose objectives aren’t quick profit, but learnings and competitive advantages? And how does a brand even enter this space? Our CEO and Founder, Charles Cantu, spoke with Jessica Peltz of MDC Ventures, who shared her journey into the world of Corporate VC, and discussed some tech […]

Marketing Futures Podcast Episode 4: Diversity, Inclusion, & Innovation, with Netta Jenkins

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http://marketingfutures.ana.net/podcast05 How important is it to not only hire, but train and empower underrepresented employees? Netta Jenkins, VP of Global Inclusion at The Mosaic Group and Ask Applications, shares with us how brands could take active steps to create an inclusive environment for their employees; and lays out the business benefits that come from a […]

Ads.Txt Could Save Ad Tech—If It Wasn’t So Convoluted Though IAB-driven initiative was created to increase transparency, experts say it’s doing anything but – Adweek Feature

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Our CEO and Founder Charles Cantu at RESET Digital is the voice of concise and brutally honest expertise in what is really happening behind the scenes in the ad-tech industry; and how Ads.cert files, a new attempt to elucidate confusion, take one step further in authenticating information sent throughout the advertising chain of command using […]

Marketing Futures Podcast Episode 5: Digitally Transforming a Century-Old Brand with Charlie Chappell of The Hershey Company

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http://marketingfutures.ana.net/podcast07 The Hershey Company is celebrating it’s 125-year anniversary in 2019; even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media […]

‘More accountability’: Unilever creates its own network for trusted publishers – Digiday Feature

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If you aren’t part of the problem, are you part of the solution? Restoring trust takes action, nothing changes if nothing changes. RESET DIGITAL is at the center of the industry taking accountability in better outcomes and restoring trust. Read the full article here; ‘More accountability’: Unilever creates its own network for trusted publishers

Addressable Comes of Age; 4 A’s Decisions 20/20

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Join CEO and Founder, Charles Cantu, at 4 A’s Decisions 2020, a forum for change. Discussions will cover pressing industry issues around the intersection of data & media and technology & privacy concerns. Brought to you on March 25 – March 26 at the MGM National Harbor in Washington D.C. Visit Decisions2020.aaaa.org for more information and to reserve your […]

Marketing Futures Podcast Episode 3: What’s Next in Programmatic, with Matt Sweeney, CEO of Xaxis North America

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http://marketingfutures.ana.net/podcast04 Programmatic technology is still largely a mystery to many marketers. Considered the Holy Grail by some, and Pandora’s Box by others, one thing is clear: it has completely transformed the way advertisers reach consumers through digital media. The ANA Marketing Futures Podcast set out to shed some light on the subject with our very […]

Marketing Futures Podcast Episode 2: Gaming, eSports, and Building Brands Through Culture, with Unanimous Games

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http://marketingfutures.ana.net/podcast02 The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including Rahmuhl Nurse, CMO of Unanimous Games, actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers […]