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‘Contracts are just the first step:’ Advertisers grapple with DSP demands – Digiday Feature

As pressure mounts on advertisers to know exactly what ads they’re paying for, the way they work with the ad tech making those purchases is changing. Advertisers are paying closer attention to how the technologies improve inventory quality and weed out the bad games happening within auctions. Reset Digital’s closed beta version of a biddable transparent supply chain and unfettered transparency and access to data are  the workaround.
Read the full feature here.

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