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Marketing Futures Podcast Episode 5: Digitally Transforming a Century-Old Brand with Charlie Chappell of The Hershey Company

http://marketingfutures.ana.net/podcast07

The Hershey Company is celebrating it’s 125-year anniversary in 2019; even a brand as established and beloved as Hershey isn’t impervious to disruption. We spoke with Charlie Chappell, Head of Integrated Media and Comms Planning at The Hershey Company, about the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way. Hosted by Charles Cantu, our Founder and CEO of  RESET DIGITAL, ANA Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

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