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Marketing Futures Podcast Episode 10: Possibility-Based Marketing with Dr. Joseph Riggio

http://marketingfutures.ana.net/podcast15

Please welcome Dr. Joseph Riggio, an expert in cognitive and neuroscience, and an executive trainer and consultant for 30 years, to the ANA Marketing Futures Podcast. Dr. Riggio breaks down for us the “carrot” vs “stick” motivation and why “FOMO” is not a long-term strategy in marketing. “Possibility-Based Marketing” is the recommendation.

Learn why here with our CEO of Reset Digital and Host the of the ANA Marketing Futures Podcast, Charles Cantu in Reset Digital’s Episode 10.

Marketing Futures Episode 10

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