Marketing Futures Podcast Episode 11: The Digital Helix, with author Chris Aarons


It’s 2020, and still one of the most popular topics among marketers is digital transformation. According to a study by Deloitte, 87% of companies think digital will disrupt their industry, but only 44% feel they’re prepared for such a disruption. Today we’re talking with Chris Aarons, one of the co-authors of the Digital Helix: Transforming Your Organization’s DNA to Thrive in the Digital Age.

Join us here with Charles Cantu, Reset Digital’s CEO and host of the ANA Marketing Futures Podcast, as Chris shares why tech alone is not going to cut it in Reset Digital’s Episode 11.

Marketing Futures Episode 11

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