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Marketing Futures Podcast Episode 12: Brand Safety in Influencer Marketing, with Richard Plansky and Benedict Hamilton of Kroll

http://marketingfutures.ana.net/podcast17

Can influencer marketing go wrong? It is one of the hottest trends in the industry right now. At the 2019 ANA influencer conference, we spoke with Richard Plansky and Benedict Hamilton of Kroll, a corporate investigation company, about brand safety in influencer marketing. Richard and Ben discussed the right way for brands to approach influencer vetting, shared some influencer horror stories, and shed light on one of the biggest misconceptions brands have about “micro-influencers.”

Find out all the influencer marketing do’s and don’ts, join our CEO and founder Charles Cantu in our ANA Marketing Futures Episode 12

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